SHIFT HAPPENS | SEASON 6 • EPISODE 3

Trude Stene: How To Drive Impact And Change 

In today’s episode, Claudia and her guest Trude Stene (originally fro Norway, based in Switzerland) shares her transformative journey that began 23 years ago when she faced blindness after her daughter’s birth, leading her to dedicate her life to humanitarian work through Future for Children and later Triple Solution Skincare—a social enterprise that empowers women in Uganda, Nepal, and the Amazon while addressing environmental challenges.

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About Our Guest

Trude Stene

• Grew up in a large, close family in Norway
• Education: United World Colleges (Vancouver Island), London School of Economics (London), INSEAD (Fontainebleau)
• Early career in management consulting, followed by founding and running an internet startup (London, Paris, Cologne)
• Five years with World Vision in Zurich
• Founder of Future4Children (2008), focused on education and female empowerment
• Founder and CEO of Triple Solution, Swiss skincare brand combining botanical ingredients with advanced science and social and environmental impact
• Active in impact investments, including healthcare initiatives in Africa and AI driven platforms improving access to capital for underserved businesses
• Board member of several companies
• One daughter, 23, studying law and business

Activities and interests
• Healthy living with a strong focus on physical and mental wellbeing
• Sport including e.g. running, strength training, skiing, sailing and kitesurfing
• Earlier pursuits included parachute jumping, paragliding, and cliff climbing
• Dance, (at the moment learning bachata)
• Kulture, esp opera, classical music and ballet
• Travel, often to remote and culturally diverse destinations

• Driven by sustainability, human dignity, and creating meaningful change

About Your Host

Claudia Mahler is a creative activist, with more than a decade of experience curating meaningful conversations for women in business, art and education in Europe and the United States.

She designs events for women’s empowerment that emphasize organic connection and conversation to complement existing professional development training in a variety of work environments.

She has 20+ years of experience in communications and PR in Europe and the East Coast of the United States.

Transcript

Trude Stene

00:00:02:12 – 00:00:41:05
Trude
The doctors told me, you know, that they were going to help me as much as they could, but my future literally didn’t look very bright. So at that moment, I said to myself, should I get a second chance, then I will do something with my life that has a real positive impact and will not happen without me. Up to then, I had had a career and started a company, but I didn’t change the world in any way.

00:00:41:07 – 00:01:17:16
Claudia
Hello and welcome to Shift Happens. Today I’m in conversation with true disdain. Truth is a multiple impact entrepreneur, philanthropist and founder of future for children, an international health organization for women and children in crisis regions. Truth is also the founder of Triple Skincare Solution, an all natural, sustainable skincare line with its origin in Uganda, Tibet and Switzerland. Originally from Norway, Trude left her successful startup career when in Switzerland shortly after giving birth to her daughter.

00:01:17:18 – 00:01:54:09
Claudia
Why Trude lost her eyesight in the midst of grappling with the seemingly irreversible situation. She made a promise to herself that shifted her entire life. Trude is a true force. She mobilizes tirelessly and works with focus and deep commitment to making this world a better place. One project at a time.

00:01:54:10 – 00:02:21:18
Claudia
So welcome, Trudy. Trudy Stannard to shift happens. I’m really excited that we are coming together here for this conversation. I mean, we’ve met so many years ago, and I have to say, you really are such a force for doing good. But not only doing good, you have true impact. You have scaled your foundations, your humanitarian work. And I’m really excited that we hear from you today.

00:02:21:20 – 00:02:22:23
Claudia
So welcome.

00:02:23:01 – 00:02:28:03
Trude
Well, thank you, Claudia, for having me. It’s such a pleasure. Yeah.

00:02:28:05 – 00:02:38:20
Claudia
So before we start talking about the moment that really shifted your life, I’m asking you some questions. Ice cream or sorbet?

00:02:38:22 – 00:02:40:10
Trude
Sorbet.

00:02:40:12 – 00:02:43:06
Claudia
Apples or oranges?

00:02:43:08 – 00:02:48:16
Trude
Oh, that’s a hard one. I love fruit, but, if I had to choose oranges.

00:02:48:18 – 00:02:51:13
Claudia
Mozart or Beethoven?

00:02:51:15 – 00:02:59:12
Trude
Another difficult one I cannot choose. They’re both saying, you know, extremely nice music. So.

00:02:59:14 – 00:03:05:05
Claudia
And, can you, share something that made you laugh? This week.

00:03:05:07 – 00:03:31:18
Trude
I’ll share something that makes me constantly smile these days. That’s. Spring is a new year here in Zurich, and it’s blooming and blossoming everywhere. So, having a constant smile on my face. I love nature, I’m out walking or running every day, and I have a mild obsession with the trees. And now when they’re in, oh, many of them are in full bloom.

00:03:31:20 – 00:03:46:01
Trude
Ink white. You know, and I stop up and try to make smaller moments of happiness. So I stop and look and really enjoy the moment. So yes I’m just smiling.

00:03:46:02 – 00:03:59:17
Claudia
Yeah. It’s true. It’s a blessing. Yes I agree.

00:03:59:19 – 00:04:23:19
Claudia
So, when we go to this moment that really defined your path forward over the past, what, 20 years where you really dedicated your work, your life’s work, really to helping disadvantaged children, human beings, and also empower. So, Yeah, if you take us through this process, that would be great.

00:04:23:21 – 00:04:49:21
Trude
Yes. It was just about. Well, exactly 23 years ago, just after the birth of my daughter, I was told I was going blind, and it came to a stage also that I couldn’t read, I couldn’t drive. It was quite helpless, actually. And, it made me realize how many things in my life depends on on vision, everything.

00:04:49:21 – 00:04:52:05
Trude
I enjoy so much of what I enjoy.

00:04:52:07 – 00:04:58:10
Claudia
And I mean, sorry to interrupt, but that must have been such a shock. I mean, to suddenly be.

00:04:58:12 – 00:05:25:15
Trude
It was, And most of all, as I had just given birth to my daughter, I realized I wouldn’t be able to see her grow up. And that was, maybe the, the deepest sorrow at the time. So the doctors told me, you know, that they they were going to help me as much as they could, but my future literally didn’t look very bright.

00:05:25:17 – 00:06:07:09
Trude
So at that moment, I said to myself, should I get a second chance? Then I will do something with my life that has a real positive impact and will not happen without me. Up to then I had had a career and started a company, but I didn’t change the world in any way. So miraculously or luckily, I was put to the test because although several of the operations, I got my vision back and the doctors couldn’t explain it, even with all these operations.

00:06:07:11 – 00:06:08:22
Trude
So.

00:06:09:00 – 00:06:16:14
Claudia
How long, how long did it take from the moment where you really were impaired and then to finally get back your eyesight?

00:06:16:16 – 00:06:20:07
Trude
About the year. So I had some time to think.

00:06:20:09 – 00:06:21:10
Claudia
That’s long.

00:06:21:12 – 00:06:51:18
Trude
Yes. But, Yes, I, I got it back. So I was, I had then to live up to my promise. So, I quit my job, I sold my company, had both, and started wondering, you know what? What next? So, I have always been interested in development and and humanitarian, the aspect. But I didn’t know quite what to do.

00:06:51:20 – 00:07:16:10
Trude
So, we were living in Zurich at the time already. So I started looking around. What? What was here? And, there were I wanted to go to, well, to a development or in charity organization. But I wanted to be in the headquarter. And most of them here in Switzerland, they’re either in Bern or Geneva for various obvious reasons.

00:07:16:12 – 00:07:47:06
Trude
And there were only two here in Zurich. So, well, I called one of them up and I was there almost the next day. And that was because I didn’t know quite what to do. So this organization is called World Vision. And listen to the irony. World vision. Right. Yes. And I literally gained my vision and my, my vision for my my future.

00:07:47:07 – 00:08:03:09
Trude
Wow. That’s all there. So I was there for five years. Traveled the world. So a lot of their projects. It was really inspirational and a learning experience.

00:08:03:09 – 00:08:05:19
Claudia
What were these projects, for example?

00:08:05:21 – 00:08:43:14
Trude
It was three children. They were regional projects. Where do you take your whole region? Out of poverty. Working with, on several aspects, like, infrastructure, education, health. Work and economic opportunities. So, because if one of these fails. Then the, the region itself will not be lifted out of poverty. But, I was in, in prisons with street children in Mongolia and under the earth.

00:08:43:16 – 00:09:17:19
Trude
You know, these, the places where you go where you have this, cover and you lift it up and goes down to the sewage. So, they were living there. Because there is a bit warmer than the outside. It’s can be freezing cold in Mongolia. Many countries south America, Africa, Asia. It was a real, worthwhile and, inspiring, more than than sad experiences because we help these people.

00:09:17:19 – 00:09:26:22
Trude
And that that was the the inspirational things to see. And they motivational, you know, for me to to go forward.

00:09:27:00 – 00:09:38:18
Claudia
I mean you must be then also pretty fearless because to really go into this, I mean it requires not only our physical presence but, but everything from us. Right.

00:09:38:20 – 00:09:53:14
Trude
I think that’s part of my personality that I am curious and I wouldn’t call it brave, but, maybe naive.

00:09:53:16 – 00:10:04:10
Trude
Yeah. So I never saw it that way. And, that is what, what brings me for but also in everyday life.

00:10:04:12 – 00:10:14:15
Claudia
So and then you explore it this world unbeknownst before. And how did you decide to go on to form your own organizations.

00:10:14:17 – 00:10:40:06
Trude
Yes. I thought that after five years. I had contributed a lot. I was head of marketing for World Vision for Switzerland. But the also my own idea had grown and I realized that for me, education, is maybe one of the, the main ways you can solve the big problems in the world today.

00:10:40:08 – 00:10:59:12
Trude
And I had been so lucky myself to have obtained a good, education. So I decided to start an organization. Based or focused on the, on child education. In in the developing world.

00:10:59:13 – 00:11:03:15
Claudia
And you were based here in Zurich. And that was future for children, right?

00:11:03:17 – 00:11:36:01
Trude
Yes. That was, organization was called Future Children. And it’s the future for children. Although we have pivoted a bit and, we started with, orphanages in Moldova, Bolivia and China because, this is, almost 20 years ago. So China had not, risen out of the, the poverty, yet. And, since then we have had many projects, around the world.

00:11:36:02 – 00:11:45:07
Trude
We don’t have orphanages anymore, but more focusing now on school projects. Rather than, than orphans.

00:11:45:09 – 00:11:49:06
Claudia
And where do you support the school projects for example.

00:11:49:08 – 00:12:19:23
Trude
Well at the moment in, mainly in Uganda. So there we have we supporting about 4000 children. Wow. So four schools. Big schools there. One of the main problems is, population increase. So each school is growing in the amount of pupils every year. Although the, the physical premises, they don’t grow. So, what we see are schools.

00:12:19:23 – 00:12:49:04
Trude
They are just buildings. It’s nothing outside. No toys. No playgrounds. And, the buildings are, you know, this is cliche Africa. You go into a classroom and there are all the children in that grade together. So maybe around 100 children sitting on pram desks. Most of them sit on the dirt floor and the classical blackboard with the chalk.

00:12:49:06 – 00:13:03:08
Trude
The teacher in front. And, no, no electricity. No. No water, no stimuli. Then then old fashioned worn out textbooks.

00:13:03:10 – 00:13:08:15
Claudia
And what is your goal there or what have you focus on in these educational organizations.

00:13:08:15 – 00:13:33:08
Trude
Well as I said now we’re focusing on Uganda, but we also have a small operation in Dominican Republic and, and Bolivia. But let me tell you about, Uganda, because that’s the most challenging. It’s, sub-Saharan Africa, which has all the challenges you can think about in the world, like, environmental changes already, poverty. There’s a war in South Sudan, the neighboring countries.

00:13:33:08 – 00:14:02:05
Trude
So lots of refugees coming in. There was a civil war, but still, these people are so resilient and the children are happy, maybe because they don’t know anything better, but they are also so thankful for for every intervention you do. So when we came there just at the beginning of Covid in 2020, there was no food at schools.

00:14:02:05 – 00:14:50:14
Trude
So the children, they would come to school, maybe after walking several kilometers, hungry, no food at school, back again. So and, and, just in the, in the breaks, they were just lethargic, hanging around, maybe leaving school before it was finished. So we realized the first we had to do was, food security. So, we started with, and pioneering, way of, of solving this, that was, for the schools and the children to grow their own food, because they have lots of land, and it’s flat.

00:14:50:14 – 00:15:03:20
Trude
It’s a kind of savannah. So with a little bit of intervention, like help with the the costs of, you know, tilting the land and, buying the seeds, they could grow their own food.

00:15:03:20 – 00:15:05:06
Claudia
What can what grows there?

00:15:05:07 – 00:15:09:22
Trude
So, it grows maize.

00:15:10:00 – 00:15:10:16
Claudia
Perfect.

00:15:10:18 – 00:15:41:18
Trude
Sweet potato. Nutritious. These are the the staple food. So. Yes. But not now. So that they could make a, a porridge. So they got to school lunch. And in addition, we bought some cows for each school, so they could get some, can put some milk in the porridge for, for some protein. And we installed, water tanks so the children could get, you know, clean water to drink and to to wash their hands big.

00:15:41:20 – 00:16:01:16
Trude
So that was the first intervention, and even. Yes. And even just because of that, the the grades increased because the children had an incentive to come to school and they would stay more alert. So, that was really motivating to carry on.

00:16:01:16 – 00:16:13:01
Claudia
Such a simple and then still impactful idea. You know, and then just to implement it and involve them actually into this whole process, I mean that’s fantastic.

00:16:13:01 – 00:16:32:16
Trude
And I did ask the students themselves if they saw this child, they were like nice. And they said no, it was a chance for them to to get out of the classrooms and also to learn about, well, growing foods and and farming.

00:16:32:18 – 00:16:33:21
Claudia
Yeah. Exactly.

00:16:33:23 – 00:17:02:16
Trude
Yeah. And also this was also with the help of the parent teacher organizations at each school. So they all chipped in with, with the, with the labor. And then we, we provided the investments, the, the, the money behind it. So now what we are doing at these same schools, are we, installed libraries because as I said, there is there’s no stimulus.

00:17:02:18 – 00:17:23:02
Trude
Just these textbooks. And started with one school to see if there was any interest at all because we didn’t know with the, the children with the by with a lot of the books. Will they, would they read them. So we started with one, library and yeah. The, the books, they flew off the shelves.

00:17:23:04 – 00:17:32:05
Trude
They were if you look at the library there, there, there were no books there because they were all borrowed or lent out to the children. So we we had.

00:17:32:05 – 00:17:32:23
Claudia
Wonderful.

00:17:32:23 – 00:17:51:16
Trude
Implemented that to the, the other schools as well. And, now they, we have had these for a couple of years. So now they are the schools are swapping the books in between them, you know, because we tell them that most of the books by now. Yeah. No.

00:17:51:18 – 00:17:56:05
Claudia
That’s fantastic. Yeah. Amazing. How often are you there?

00:17:56:06 – 00:18:22:00
Trude
I go about every year. There are lots of opportunity cost by going there because it’s quite expensive. The airline tickets, need a car with a driver because this is about 15 hours, from Kampala up north and, need to pay for, the driver and the car for several days. And these are the same prices as Europe, but more or less.

00:18:22:06 – 00:18:39:07
Trude
Yeah, but I have a team there, so, which I trust. So it’s not necessary for me to go that often. We have weekly zoom meetings. And, there’s a trustworthy, really dedicated team.

00:18:39:07 – 00:18:46:09
Claudia
That’s fantastic. I mean, I’ve heard many stories of situations where it was not that trustworthy, and,

00:18:46:11 – 00:18:50:22
Trude
Yeah, well, I learned that over the years. Yeah.

00:18:51:00 – 00:18:51:15
Claudia
I’m sure.

00:18:51:16 – 00:19:09:05
Trude
And, we always work with, with local either organizations or or people on the ground. Much more effective. And, you can reach the people and the courses, what’s really important, in each region.

00:19:09:07 – 00:19:30:19
Claudia
But then of course the future for children and the focus on the schools and the children wasn’t enough. And you, moved on and to another project, which I started to use and I love it, but we come to that in the moment. So you went into beauty and skincare?

00:19:30:21 – 00:20:18:14
Trude
Yes. Let me go back to tell you because, how it came to that, because, in Uganda, we started also empowering women. So when we came there was mainly because of this, educational programs, but also realized that, the mothers were very much involved as well. And I started talking with them. And one of the things I realized was that, they they are already formed in groups about between 10 and 20 women, for, for other reasons and for support, for, working together, looking after the children.

00:20:18:16 – 00:20:48:17
Trude
And I also realized that they save this is a cash, society and they save in a tin box that one chairwoman. She has and three women have to lock unlock it simultaneously. So throughout the year, they save their money there, and they have a, a book where they write down how much. So in each December they unlock and each gets back exactly how much they put in.

00:20:48:19 – 00:21:37:09
Trude
And then they use it for for necessities. They don’t go on the spending spree. They, they don’t have the resources for that. So it can be food or school fees, school uniforms, etc.. And I found this fascinating. And I have been involved in microfinance before. So I came up with the idea that to offer them that if they invested collectively out of this money for, an investment that would have a positive return, then the organization for children would double that to incentivize for for doing something, but they have to decide on what and how much.

00:21:37:11 – 00:22:07:14
Trude
So with the help of the team down there, they all this was, five groups. They all decided, half the money, which was big because they relied on this money. And they decided on practical things because this is, really grassroots economies. So as I said, there’s no electricity, there’s no running water. There is hardly any, connection.

00:22:07:16 – 00:22:39:05
Trude
And so it had to be practical. So they decided on goat breeding, on wild honey production, seed trading and different things. And now they have all changed into gold breeding. They learn from each other and figure out. And that was the most, beneficial. And, now with the first groups, now been involved for five years, I think, and they have moved on.

00:22:39:05 – 00:23:03:19
Trude
So they had learned and not only different thinking, they have become strategical. So they have kept a little bit of the money but invested more. So first they started buying one oxen, because then they could have, a plow in the back and plow the land. Now they have bought a second oxen, then they can have a plow in between them.

00:23:03:21 – 00:23:33:18
Trude
And they don’t only plow their own land but now they rent them out. So these women from going from a state where they didn’t know how they could feed the children next week, they have now, a more predictable income, but it’s it has more ripple effects on that. They have grown in status in society. They held their heads up high.

00:23:33:20 – 00:23:44:03
Trude
And they can also show their children, both the girls and the boys, that they can provide for them. They can do something,

00:23:44:05 – 00:23:46:08
Claudia
And and have agency.

00:23:46:10 – 00:24:31:23
Trude
Exactly. Yeah. So, so that is, really inspirational. So inspirational that we’re taking on many more groups. So now we have about 20 groups, and they all come to us because they use the word spread and, yeah, they come to us and the the amount is not much. So it’s been around 500 francs for each group, but it’s more the time that, is invested in them by following up that someone from the team would go every two weeks to keep them accountable to to teach them about basic economics.

00:24:32:01 – 00:24:51:09
Trude
Basic marketing. They’re mine. Some of these women are illiterate. But they are very street smart. So, they, they say themselves now their lives has completely changed a just because of this very intervention.

00:24:51:11 – 00:24:53:23
Claudia
And it all started with a tin box.

00:24:54:01 – 00:24:57:05
Trude
It did indeed it did. Yeah.

00:24:57:07 – 00:24:59:21
Claudia
And now can we and then from there.

00:24:59:21 – 00:25:26:14
Trude
Yes, exactly. I told you it was a long. I was the longest. Yeah, yeah. Yes. And, while being there, I actually got the, sunburn. And there are no shops around, nearby. And this was the first time I was there, in 2000, 20 and, but two women separately came to me with this homemade remedy, looked like some kind of butter.

00:25:26:16 – 00:25:54:03
Trude
And I put it on and it worked wonders. So I started asking, what is this? And they said, this is, something they have used for centuries for, cooking oil, but also for the skin and particularly on babies. And it’s from some nuts from trees that only grow in this region. So, they only produce for their own consumption.

00:25:54:05 – 00:26:23:20
Trude
I was there the first time for three weeks. I was supposed to be there for three weeks. Then Covid happened. So, I had to rush out of the country. I think it was one of the last ones, in Zurich airport. The airport was completely empty, but I brought back three jars of this because my thinking was, if these women could earn a hundred francs more a year, it would have a substantial improvement of their of the quality of life.

00:26:23:22 – 00:26:53:07
Trude
So I sent these 2 to 3 different labs in Switzerland and asked, what can it be used for? All three of them came back and said exactly what they were using it for skincare and, and cooking oil. Cooking oil was not very practical. It’s it’s heavy and it’s, it’s very nutty. So we have, virgin olive oil so it wouldn’t compete with very difficult, but the skincare.

00:26:53:09 – 00:27:22:00
Trude
So that’s how it started with one ingredient from these wild trees. So the women would not need to plant and farm. They just go in every dunes once a year harvesting. So it started from there. And since it was, Covid time, it was a team around the world who wanted to take part from the laboratory, from an advertising agency, from a creative agency.

00:27:22:02 – 00:27:55:01
Trude
And, we came up with more natural ingredients with, similar impacts, not only, a great ingredient for the skin itself, but also having impact for, for women particularly, but also for the environment, because, these trees are traditionally cut down, used as firewood and building materials for their doorframes and window frames, in the, the, the mud huts.

00:27:55:03 – 00:28:25:18
Trude
And this would leave the, in, in Uganda, the savannah, dry, without the biodiversity. So the, the savannah would turn into dry desert. But if they could earn a living from these trees and they’re going to cut them down. So, Yeah, this is where the name comes from. Triple solution skincare. On the level, it’s this, product.

00:28:25:20 – 00:28:50:13
Trude
The social and, the environmental, environmental impact. And now we see that the, the women in, in northern Uganda and in the Himalayas in the part of Nepal where tourists are not allowed. I was there and so interesting because it’s like going back at least 100 year in time and, and in the Amazon.

00:28:50:13 – 00:28:51:12
Claudia
Fascinating.

00:28:51:12 – 00:29:07:17
Trude
So this is where the skincare and of course we add some Swiss, high tech, biotech. To that, to these natural ingredients, to make very effective for the skin and, and hundreds of natural course.

00:29:07:19 – 00:29:13:14
Claudia
That’s incredible. It’s a tough market, right, to get into, to break into.

00:29:13:15 – 00:29:43:10
Trude
Definitely there. So no one is, waiting for, another skincare brand, but yeah, but, it’s so rewarding, doing it. So that’s what makes me, one of the few things that makes me get up in the morning, and, and be it positive and and wanting to to do something and stay true to the promise I did, that time when, when I was going blind and was granted a new opportunity and a real shift in my life.

00:29:43:10 – 00:29:44:01
Trude

00:29:44:03 – 00:30:06:14
Claudia
Yeah, that’s really incredible. And, I mean, your daughter. So she’s kind of, you know, been by your side, all those years growing up and seeing her mother doing this and also, you know, contributing so much to the life of, underprivileged children, that must have also been a very big, learning for her.

00:30:06:19 – 00:30:39:09
Trude
Yes, a learning for her and inspiration for me as well, for, not only in being, role model for her, but also showing her and other girlfriends who are also involved, what they can do and how little it also takes to to have some purpose. And, an impact on others who are not as fortunate as ourselves, and particularly on, on women and young women.

00:30:39:11 – 00:30:56:09
Trude
So, yes, my daughter has been with me several times, both to China, to Bolivia, to Uganda and in part, although not really work, but taken part in the organization.

00:30:56:11 – 00:31:07:08
Claudia
That’s fantastic. So now you have this amazing product and what does next now? So you developed the skincare like the serum and the cream for the night.

00:31:07:12 – 00:31:08:01
Trude

00:31:08:03 – 00:31:13:09
Claudia
And how do you spread the word about it. Like how do people find out about it other than here.

00:31:13:10 – 00:31:44:02
Trude
Of course we are on social media. So we sell basically through the internet. Because retail is as you can see with the department stores and stores closing, it’s not where you get the big sales anymore. So I think we all are getting more and more used to buying online. And our products are formulated for women our age, like I would say 40 plus.

00:31:44:04 – 00:32:18:01
Trude
Onwards. And we are we have been lagging, in the purchasing online, but now there’s not a brand who doesn’t sell online. Even the, the luxury brands who said a few years ago over my dead body. Yes. Oh, yeah. Everyone. And the way forward is then to go into other markets. And at the moment we are focusing on, on the, the dark, the, Switzerland, Germany, and Austria.

00:32:18:03 – 00:32:41:07
Trude
But we also deliver to, to the rest of the EU without trying to do much of a marketing effort there yet. So, first it is to, to grow the business and then, maybe to add some, some products. People are asking for that. Because now we have these three that are basically they cover everything you need for your skin.

00:32:41:12 – 00:33:10:12
Trude
But there we don’t have a cleanser and we don’t have, dedicated eye cream. So that could be the next step, for, for the company. Then for myself, it would be to continue to grow the both organization and to build other businesses with purpose. In this is in the, in, professional way. Personally, we can always grow and,

00:33:10:14 – 00:33:33:08
Claudia
Yeah. Of course. Yeah. Wow. You’re on a roll. That’s amazing. I love I mean, I’ve, we’ve worked together at future for children. I’m very inspired by your energy and by your focus and, also by your holistic approach, like, really not only being there and helping, but empowering and enabling the people that you meet.

00:33:33:08 – 00:33:34:22
Trude
Thank you. Claudia.

00:33:35:00 – 00:34:03:20
Claudia
That’s really fantastic. Yeah. So I think that’s a it’s a very, rich shift that you’ve lived through and then and that you prepared and I wanted to ask you, because we live in such a complex time, and I think worry and anxiety are pretty high. And since you really have such good experience with people living in a much more fragile situation in a way day to day.

00:34:03:22 – 00:34:06:05
Claudia
Do you have some thoughts on hope?

00:34:06:05 – 00:34:39:14
Trude
Oh, definitely. It’s so easy to be buried in all these, negative information and contexts we have today, but stay open and curious and and notice, all the positives and, and try to, to emphasize those and be grateful and thankful for for those moments and experiences and to also to reduce all the social media, the, the news, all the time.

00:34:39:16 – 00:35:19:22
Trude
Once a day is more than enough, I think. And. So do something for yourself as well. Whatever it takes that makes you more resilient or, or happier. Myself I, I am, I live very healthily but I also try to move and be mindful and as I said before, with my small moments of happiness, try to stop and notice, these things which are, can be everywhere and, for free, you know, even just, a small cream in the morning, you know, it could also be be a part of these moments of happiness.

00:35:20:00 – 00:35:37:19
Trude
So stay positive and stay curious and and try not to emphasize, although it’s difficult, all these, negative and difficult, issues we, we are being surrounded with at the moment.

00:35:37:21 – 00:35:45:16
Claudia
Yeah, yeah, that’s a good note to end on. Again, thank you for your time and our conversation.

00:35:45:18 – 00:35:54:12
Trude
Well, thank you, Claudia. You’re also such an inspiration to me and to many other women. And and thank you for having me. It’s been an honor.

00:35:54:14 – 00:36:06:23
Claudia
Great. Thank you. See you soon. Bye bye.

00:36:07:01 – 00:36:36:00
Claudia
For today. It’s simply fascinating, this deep commitment of doing good that truly lives. I’m so intrigued by the holistic approach of empowerment, involvement and accountability that Trudy and her team have introduced to school children in northern Uganda. This is so, so inspiring and I can only say shabo true that.

00:36:36:02 – 00:36:53:15
Claudia
Thank you for listening to Shift Happens. Please follow and subscribe to this podcast. It’s an easy hit for you with a huge impact for me. It helps me grow even further and bring you more conversations with women from around the globe.

00:36:53:16 – 00:36:58:08
Claudia
Shift happens has been created and is hosted by me. Claudia

00:36:58:08 – 00:37:11:20
Claudia
Mahler. Editing Andy Boroson. social media. Magda Reckendrees. I hope you felt connected and heard by listening to Shift Happens.

 

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